Chloe Qiao
Senior Marketing & Brand Strategist
Montréal, QC · (263) 660-1029 · chloe.qiao@outlook.com · linkedin.com/in/chloe-qiao-719705163
Profile
Senior brand strategist with 6+ years at global agencies (Ogilvy PR, Nielsen) leading brand, PR, and corporate communications for Fortune 500 clients across regulated, B2B, luxury, and consumer sectors. Specialist in cross-cultural brand adaptation and narrative strategy. Currently operating as an independent consultant delivering GTM strategy, brand positioning, and market research for SMEs, entrepreneurs, and B2B clients. Bilingual English/Mandarin.
Senior project manager with 6+ years of experience driving end-to-end delivery in fast-paced agency, consulting, and telecom environments. Proven track record managing engagements from $200K to $28M across brand launches, AI/ML data engineering, and multi-market consulting portfolios. Recognised for bridging technical teams and C-suite stakeholders, preventing scope creep, and delivering on budget. Bilingual English/Mandarin.
Brand strategist turned AI builder with 6+ years at global agencies (Ogilvy PR, Nielsen) and a current practice designing and operating productised AI systems for B2B clients. Built and operates a live AI-powered competitive intelligence subscription, plus three additional AI products spanning intelligent sourcing, social listening, and automated job matching. Combines deep marketing strategy with hands-on AI architecture — multi-LLM orchestration, fact-check validation, and production automation pipelines. Bilingual English/Mandarin.
Core Competencies
Brand positioning · Narrative strategy · PR & crisis management · Customer psychology · Cross-cultural transcreation · GTM strategy · B2B & D2C marketing · Content strategy · Market research · Consumer insights · Competitive intelligence · KOL/influencer strategy · Channel strategy · C-suite communication
End-to-end project lifecycle · Agile / Scrum / Kanban · Hybrid methodologies · Scope management · Financial governance · Risk mitigation · Vendor management · Offshore team scaling · C-suite communication · Technical-to-business translation · Client partnership development · Cross-functional coordination
Multi-LLM orchestration · AI content pipelines · Fact-check validation systems · Conversational AI agents · Prompt engineering · Automated market monitoring · AI-powered matching & generation · Productised AI services · Python · Serper.dev · Brand strategy as AI input
Education
University of Toronto, Rotman Commerce — Digital Media Studies
2011 – 2016
AI Tool Stack
Claude Code (build environment) · ChatGPT & GPT-4.1-mini API · Gemini Flash · Nano Banana / Gemini image gen · Serper.dev (live SERP) · Python · n8n / Zapier
AI Products Portfolio
Product Scout / Octomarketing — AI Competitive Intelligence
- —Designed, built, and operate a productised weekly AI competitive intelligence subscription for B2B clients — multi-stage LLM pipeline with fact-check validators and category-relevance gates
- —Delivers 2 fully-investigated competitor targets per week to a 3-analyst client team — redeployed team from manual lead generation to active outbound
- —Multi-source ingestion across industry databases, live SERP, regulatory feeds, and news — deterministic validators prevent hallucination at scale
SAM — Conversational AI Qualification Agent
- —Adaptive multi-language intake, LLM-driven question generation, structured filter engine across 8,000+ profiles — architecture: adaptive intake → qualification → routing
Job Application Board — AI Job Matching & Resume Tailoring
- —Multi-source job ingestion, LLM-powered JD-to-resume matching, one-click tailored resume and cover letter generation
Signal — AI Social Listening & Buyer Signal Discovery
- —Multi-platform ingestion pipeline with ICP-based categorical analysis, deterministic ranking, and daily curated review queues
All four products share: multi-source ingestion → structured filtering → LLM-augmented analysis → fact-checked output.
Experience
Independent Marketing & AI Consultant
- —Lead end-to-end GTM strategy for SME and entrepreneur clients across consumer, health, beauty, and B2B sectors — covering positioning, messaging, channel strategy, and launch execution
- —Delivered full market GTM for a Western health & wellness brand: identified 3 highest-fit product lines, recommended and executed channel pivot based on market research and platform-fit analysis
- —Delivered full market entry GTM for a Korean cosmetic brand: market research, brand positioning, and product launch strategy across Xiaohongshu, Douyin, and cross-border e-commerce channels
- —Specialise in cross-border market entry — platform selection, monetization-hierarchy mapping, and platform-native content strategy for international brands entering new markets
- —Designed and operate four AI products combining marketing strategy depth with hands-on AI system architecture: multi-LLM orchestration, fact-check validation, and production automation pipelines
- —Manage end-to-end delivery of complex digital and operational projects for diverse B2B clients — pivoting between rapid sprints for startups and structured roadmaps for larger organisations
- —Designed and operate a productised weekly intelligence service — managing full project lifecycle from client scoping to weekly delivery across a 3-analyst client team
Technical Project Manager & PMO Lead
- —Owned full lifecycle of a $2M AI/ML data engineering engagement — iteration planning, daily scrums, and sprint retrospectives within an Agile framework
- —Prevented scope creep across a $28M operational budget and $13M capital budget — governance framework achieved <3% variance in yearly financial closures
- —Scaled offshore technical delivery team from 15 → 25 people across two overseas locations
- —Bridged technical data engineering teams and C-suite stakeholders — translated complex AI/ML capabilities into commercial language for executive audiences
Client Project Manager — Insights
- —Managed concurrent consulting engagements for leading corporate clients — full ownership of project planning, budgeting, and delivery QC across portfolios of $200K–$1M
- —Presented complex analytical findings and strategic recommendations directly to C-suite executives at major multinationals, building deep client trust and long-term retention
Senior Project Manager — Brand Strategy & PR
- —Led end-to-end delivery of a $5M consumer-facing, multi-channel brand launch — from brief through execution across media, creative, and PR workstreams
- —Led brand strategy and PR for Fortune 500 clients: AstraZeneca (regulated pharma), Tetra Pak (B2B industrial), Cartier (luxury D2C), and Ford (automotive)
- —Performed cultural transcreation at scale — adapting global creative briefs for the China market while preserving premium brand voice and equity
- —Managed high-pressure crisis communications for global enterprise clients — identified and mitigated reputational risks in real time across multi-stakeholder environments
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